About this course

In this online course you will be guided in creating your own binge marketing strategy. In 7 weeks, or more if you need to, you will have written your own brand story, you'll know who your audiences are, what content is most relevant to your audience at what moment through the use of the audience journey and you will have translated these insights into your own content series. A series that is practical, achievable and above all very effective for you.

  • Every week a new, inspiring episode is waiting for you. Sometimes in video, sometimes in audio and sometimes in text.

  • Each episode comes with an explanation and an assignment for that day. After 7 weeks you have designed your own content series.

  • You will have access to the online course as long as you're a member of Binge Marketing

  • You will have access to a community of participants of this course.

  • Every episode comes with a link to download the pages of the workbook with all the assignments for that episode.

  • The book 'Binge marketing, the best scenario for building your brand' is NOT included, but highly recommended because the episodes refer to the book.

Course curriculum

Within this course you'll find the next chapters:

  • 1

    About Binge Marketing

    • Welcome! Binge Marketing the pilot

    • Download from workbook

    • What is Binge Marketing?

    • The basics

    • Let's get started
  • 2

    #01 Job to be done

    • Download from workbook

    • Explanation: Job To Be Done

    • Assignment: Job To Be Done

    • Is there something missing?
  • 3

    #2 Plot Summary - Characters & arena

    • Download from workbook

    • Plot summary - characters & arena

    • Copy of S0102 Podcast with film director Martin Koolhoven
  • 4

    #3 Plot Summary - Themes & genre

    • Download from workbook

    • Review on your characters and arena

    • Plot summary - themes & genre
  • 5

    #4 Plot summary - Write your plot summary

    • Download from workbook

    • Review and preparations for your plot summary

    • Write down your plot summary

    • Review

  • 6

    #5 The difference between a target group and an audience

    • Download from workbook

    • The difference between a target group and an audience

    • Assignment: Describe your audience
  • 7

    #6 The audience journey - The departure

    • Download from workbook

    • The hero's journey: Extra assignment

    • Three main parts

    • One more piece - hero's journey Queen's Gambit

    • The departure of your audience
  • 8

    #7 The audience journey - The adventure

    • Download from workbook

    • The adventure of your audience
  • 9

    #8 The audience journey - The return

    • Download from workbook

    • The return of your audience
  • 10

    #9 Create your own content series

    • Download from workbook

    • Review & categorize

    • Formats
  • 11

    #10 Planning & distribution

    • Download from workbook

Payment options

You can pay directly with creditcard or Paypal. If you need another payment option, check the shop at CarlijnPostma.com/en/shop.

Workbook + Book Binge Marketing

With examples and assignments per day

The workbook comes with the online course as a download in the regular option. If you rather receive the complete workbook and the paperback version of Binge Marketing? You can buy this as a set via CarlijnPostma.com/en/shop.
Buy the set
Workbook binge marketing (40 pages)

Founder and Chief troublemaker, TCA

Robert Rose

"Binge Marketing is simply a delightful way to look at today's biggest marketing challenge - holding the attention of our consumers. Carlijn is a true expert and shows us the map to using Bing Marketing to develop better brands and differentiating experiences."

Independent Strategist at CotentMarketingRoadmap.com

Bert van Loon

"Knowing about storytelling is one thing, but using it to build an audience of future consumers for your brand is another thing. Carlijn shares years of experience to teach you clearly how to do this 'the Hollywood way'."

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About Binge Marketing

In Binge Marketing, we translate the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series to show you how to build and captivate an audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with each episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content. This fosters trust and lays a foundation for the realization of your marketing goals.