About this course

In this online course you'll get to learn how to use The Audience Journey model to get insights on your audience's content needs. The Audience Journey is based on the Hero's Journey, a story structure framework that is used in filmmaking to keep the attention of the audience during the whole movie. And that is exactly what we want with our content: create the right content at the right moment to gain and retain your audience’s attention.

  • The Audience Journey was designed as part of the methodology of Binge Marketing. To start this course you'll get a short introduction into Binge Marketing.

  • This course consists of 5 episodes (modules) and 16 lessons.

  • Every episode comes with a link to download the pages of the workbook with all the assignments for that episode.

  • You'll also have access to a community of participants of one of the courses of Binge Marketing.

  • The book 'Binge marketing, the best scenario for building your brand' is not included, but highly recommended because the episodes refer to the book.

Course curriculum

Within this course you'll find the next chapters:

  • 1

    Introduction

  • 2

    #1 The difference between a target group and an audience

    • Download from workbook

    • The difference between a target group and an audience

    • Assignment: Describe your audience
  • 3

    #2 The audience journey - The depart

    • Download from workbook

    • The hero's journey: Extra assignment

    • Three main parts

    • One more piece - hero's journey Queen's Gambit

    • The departure of your audience
  • 4

    #3 The audience journey - The adventure

    • Download from workbook

    • The adventure of your audience
  • 5

    #4 The audience journey - The return

    • Download from workbook

    • The return of your audience

Payment options

You can pay directly with creditcard or Paypal. If you need another payment option, check the shop at CarlijnPostma.com/en/shop.

Workbook + Book Binge Marketing

With examples and assignments per day

The workbook comes with the online course as a download in the regular option. If you rather receive the complete workbook and the paperback version of Binge Marketing? You can buy this as a set via CarlijnPostma.com/en/shop.
Buy the set
Workbook binge marketing (40 pages)

Founder and Chief troublemaker, TCA

Robert Rose

"Binge Marketing is simply a delightful way to look at today's biggest marketing challenge - holding the attention of our consumers. Carlijn is a true expert and shows us the map to using Bing Marketing to develop better brands and differentiating experiences."

Independent Strategist at CotentMarketingRoadmap.com

Bert van Loon

"Knowing about storytelling is one thing, but using it to build an audience of future consumers for your brand is another thing. Carlijn shares years of experience to teach you clearly how to do this 'the Hollywood way'."

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About Binge Marketing

In Binge Marketing, we translate the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series to show you how to build and captivate an audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with each episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content. This fosters trust and lays a foundation for the realization of your marketing goals.